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Promotive Release Music Video for ‘This Side Of Me’
Promotive (Jacob Ortiz, Michael Palma, and Mel Torres) released another music video and single today, titled This Side Of Me.
With the track’s pop-rock beat, catchy melodies, and insightful words, the band touches the topic of the side of a person who is stuck somewhere mentally, with lyrics like, “Stuck in this self-inflicted stasis / Where nothing ever changes / I just can’t seem to pick myself up,” “Where I lay helplessly / While no one sees,” and “No, I want nothing to do with this side of me / I just want to break free / And be myself again.”
“This Side Of Me is all about self-reflection,” says Jacob. “It’s about feeling trapped by a version of yourself that you hate, but also acknowledging those same parts of yourself, and wanting to make changes to become the person you truly want to be.”
Unlike their last music video for I.L.Y.M.T.I.H.M. that had a lot of pink tones, This Side Of Me focuses heavily on dark and light blues, helping to showcase the seriousness of song.
Watch the music video for This Side Of Me below:
Video: Third Rule Creative
Director: Mel Torres
Camera 1: Cassie Cacao
Lighting FX: Jacob Ortiz
Audio: Recorded at Panda Studios
Producer and Engineer: Sam Pura and Theresa Brown
Connect with Promotive:
Website | Facebook | X | Instagram | YouTube | Twitch
Listen to This Side Of Me on Spotify:
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Promotive Release Music Video For ‘I.L.Y.M.T.I.H.M.’
Promotive (Jacob Ortiz, Michael Palma, and Mel Torres) has a song for you just in time for Valentine’s Day, with their newest single, I.L.Y.M.T.I.H.M., which stands for “I Love You More Than I Hate Myself”.
The energetic pop-rock track is about exactly what the title says, loving someone more than yourself. But it also has a powerful and meaningful message, showcasing how important it is to know how loved you truly are.
With lyrics like, “I love you more than I hate myself / Don’t wanna know another life without you,” “You get me out of my head / When I get stuck in the mess,” and “You’ve seen the darkest corners of / My mind, the parts that I don’t show anyone else / And you still stay,” the band expresses the thoughts people have sometimes, especially if you aren’t feeling your best.
Staying on theme in preparation for Valentine’s Day, Promotive cleverly added a pink backdrop for the music video, along with random pops of pink throughout, whether it be their outfits or the items they were holding. When teasing the song and music video, they even cleared their Instagram page and made their logo and all posts pink to showcase the new era ahead.
I.L.Y.M.T.I.H.M is about the people in your life that pull you out of your dark places, and love you for you,” says Jacob. “It’s also a reminder that no matter who you are or what mistakes you’ve made in the past, that you are deserving of love.”
If you’d like to see Promotive live, their next show will be at Stages in Santa Ana, CA on March 3rd.
Watch the music video for I.L.Y.M.T.I.H.M below:
Video: Third Rule Creative
Director: Mel Torres
Camera 1: Cassie Cacao
Camera 2: Nathan Marriott
Lighting Director: Jacob Ortiz
Audio: Recorded at Panda Studios
Producer and Engineer: Sam Pura and Theresa Brown
Connect with Promotive:
Website | Facebook | X | Instagram | YouTube | Twitch
Listen to I.L.Y.M.T.I.H.M on Spotify: